They say you need to know your ideal client, but do you?
I've noticed it's not often helpful for intuitive women to do it that way
Before I get to this week’s share, a quick note:
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Lately it has felt like an invisible mist has been burning away so that light can shine through in patches. Like clouds slowly parting and clearing.
In a practical way, it has me trying so many things. Nothing feels wrong or off-limits. And yet nothing feels like it fits just yet.
I’ve been posting more and in different ways on Instagram. (Like this and this.) I went back to LinkedIn and wrote a long article after being absent for years. I went live on Facebook to see how it would feel. I even went over to YouTube to see how it felt to make a Short.
That means that for now, I’ll be sharing interesting things, in different ways, until I find my perfect fit.
Let me know if there’s something you want to see. Or if you have a topic you’d like me to cover.
In business, we’re always told to know our client. It’s one of the holy grails in traditional business.
And when I listen to how people teach about it or read the exercises to define your ‘ideal client avatar or ICA’, the more I realize how damaging it is for intuitive, empathic and sensitive women to do this work out of context.
We’re so accustomed to focusing on others. So when we are given an exercise that is all about focusing even more on others, we do it. And we get lost in the work.
We literally get lost. We lose ourselves. Because what we don’t realize is that all the other things we’ve been taking in about marketing and growing a business are exerting an influence on what think and chose when defining an ICA.
We have these unspoken pressures to pick the right client and to define our program or service to meet this group of people in a certain way. For example, if you want to reach this type of person you need to do it this way and in this place. Like if you want to reach intuitive women growing their business you’ll want to tell your rags to riches story and offer high ticket offers. I’m sure you know what I mean.
The act of focusing on our ideal client will often cause us to not focus on ourselves.
We discount our boundaries and needs because we are subconsciously reacting to the ways they are wrong.
Why do we feel like they are wrong? Because often what we want to do isn’t what the norm says is the one right way to be successful.
And why is that? Because as intuitive women we want to choose from our intuitive senses but have been personally and collectively shamed for doing so. Then we go back to discounting ourselves. It’s a vicious cycle.
When this subject came up with a client, I was fired up to share my perspective.
Here you are… a new way to think about your ideal client - especially when you are intuitive, empathic and provide services for others.
Leave me a comment here or on Youtube and let me know if it was helpful